UXDX Blog
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Framework for Balancing Short-Term Wins with Long-Term Product Goals
Strategy Is the Easy Part, Execution Is the Test Michelle opens with a familiar scene. You build a product strategy. You map it to outcomes. You create a roadmap. You line up a cross-functional team. Then reality hits. The strategy that
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The UX Scorecard: Transforming Research into Measurable Impact Across the Org
“The most expensive usability test that you’ll ever do is the one that you actually don’t do.” When Experience Quality Becomes a Release Gate DocuSign is a big organisation with a broad product surface area. That is exactly why Amit
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From Research to Reinvention: Prayag Narula on Startups, Setbacks & AI Innovation
The uncomfortable pivots, the moments you get “dumped” by your own company, and the stubborn grit it takes to get to the end of a day when nothing is working. Prayag’s story begins where many product stories end: in research, not
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Data Science at The New York Times
“Optimising for the right thing is a good idea. Optimising for the wrong thing is a bad idea.” Chris Wiggins began with an image that felt nostalgic and slightly brutal. The original New York Times experience was a newspaper, a “dead tree”
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The Superpowers and Shadows of A/B Testing: Balancing Data-Driven Success with Bold Innovation
“There’s power in the making. You can control the conversation and bridge the communication gap by making.” A B testing feels like a cheat code when it works. You get clarity. You get confidence. You get a neat little chart that
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Building Customer Intuition Across the Product Lifecycle
“Customer intuition is the ability to understand and anticipate customer needs, pain points, and behaviours throughout the product lifecycle.” When a new Chief Product Officer arrived at Docusign, the research team got a request that sounded both important and slightly impossible: build
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From Cost Center to Strategic Asset: Redefining the Role of Design
“Having a seat at the table means the ability to influence with valued impact so that when we set the train on the tracks, we know we’re going in the right direction.” - Paul Strike If you have ever been asked to
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The Holistic Product Journey: Redefining Design’s Role in Cross-Functional Teams
“There’s power in the making. You can control the conversation and bridge the communication gap by making.” The Problem Is Not Talent, It’s Being Stuck Christina Goldschmidt is redefining design’s Role at Warner Music Group, framing “being stuck” as
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Navigating Enterprise Transformation: Design and Data for Competitive Advantage
“Data is the lifeblood of a company. It’s more important today than it ever was because of AI.” Ed Lovely Reinvention as an Operating Habit IBM has been around for more than a century, and Seth framed that longevity around a
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Building World-Class Product Teams that Deliver Innovation and Impact in the Age of AI
“The magic doesn’t happen from the smartest person in the room. It happens when cross-functional teams make great music together.” The Myth of the Solo Hero Jeff Chow (Chief Product & Technology Officer at Miro) walks onto the stage and
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AI in Learning & UX Design: Augmenting, Not Replacing
“You won’t lose your job to AI, but to someone who uses AI better than you do.” Mike Brown (Head of Design at Barclays) credited that idea to UX pioneer Jakob Nielsen, and it framed everything that followed. The future is
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Leveraging AI for Safer and More Efficient Healthcare Delivery
"We can use technology to empower our providers. But if people do not adopt it and use it, we are never going to achieve what we are looking for." Building AI where the stakes are life and death When Ashley
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From Lip-Service AI to AI-Empowered Experiences: A Customer-Centric UX Framework
“You do not need to know everything in order to speak and innovate in AI. You just need to know enough.” When Muriel walked on stage at UXDX USA 2025, she did not start with model architectures or buzzwords. She started with
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