UXDX Blog
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The Engagement Dilemma: How to keep users hooked without causing fatigue
Balancing deep engagement with healthy consumption experience In the digital age, engagement is the holy grail of user experience. As social media platforms, we are constantly seeking ways to captivate our audience, to keep them hooked on our content, and to make
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Design Beyond Barriers: How Comcast's Accessibility-First Approach Is Revolutionizing Hardware Design
"When you make a product more inclusive, you make a better product for everyone." This simple yet powerful principle has guided Grayson Byrd and his team at Comcast through a seven-year journey to reimagine what accessible hardware design could
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How Chase Drives Customer-Centric Transformation at Enterprise Scale
In an era where agile startups dominate the innovation narrative, how does a 300,000-employee banking behemoth stay nimble enough to deliver customer-centric digital experiences? At UXDX USA, Sonali Divilek, Head of Digital at Chase, pulled back the curtain on
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Strategic AI Integration in Engineering Teams: Lessons from Google's Applied ML Approach
In the race to implement AI solutions, many organizations skip the most critical step: defining the actual business problem. "It's very tempting to think that the answer is generative AI, no matter what the question is," cautions Keyvan
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Improving Product Design with Futurism
When we think about design, we often focus on interfaces, interactions, and user journeys. But what if design could do more than just refine what exists? What if it could actively shape the future? Jod Kaftan, Head of Product Design & Research
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The Challenge of Process in Mature Organizations
Processes can be both a blessing and a burden. In mature organizations, they provide structure, continuity, and predictability. But they can also be rigid, bureaucratic, and resistant to change. At UXDX USA 2024, Chris Avore, Head of Design at Northwestern Mutual, tackled
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Design-Driven Leadership
“Good intentions aren’t enough—mechanisms work better.” This was one of the defining insights from Mrinali Kamath’s talk at UXDX USA 2024, where she shared how she navigated ambiguity, alignment challenges, and resource constraints to lead with design-driven leadership
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Transforming The New York Times: Empowering Evolution through UX
While everything is becoming more complex, The New York Times has mastered the art of clarity. From integrating playful games like Wordle into their serious news platform to adapting their homepage for 122 consecutive days during the pandemic, Kristen Dudish and Libby
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Improving UX Research Quality with Cross-Department Collaboration
"You're not alone—collaboration across teams can transform UX research from a solitary struggle into a force for organizational success," says Kasey Canlas, Research Operations Manager at Genesys. In her talk, Kasey shared how breaking silos and leveraging
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How to Build an AI-Powered Product Development Process
In the continues evolving landscape of product development, integrating artificial intelligence (AI) is no longer a futuristic ambition, it’s a necessity. Anthony Maggio, Airtable's VP and Head of Product, revealed the transformative power of AI in creating a seamless,
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Building Design Systems that Work for Design and Dev
“Consistency isn’t something you enforce; it’s the natural byproduct of a well-structured system.” Parisa Bazl’s approach to design systems goes beyond aesthetics. In her talk at UXDX USA 2024, the Head of UX at Commvault shared a blueprint
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Motion for AI: Creating Empathy in Technology
What if motion design could bridge the gap between humans and artificial intelligence? Pavithra Ramamurthy, Lead Product Designer at Salesforce, shares how motion design enhances AI transparency, fosters user trust, and turns technology into an empathetic partner. The Challenge Artificial intelligence (AI)
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Transforming Complex Experiences: Pulling the Right Thread
How do you untangle a ball of thread when every pull seems to make the knots tighter? Jehad Affoneh, Chief Design Officer at Toast, faced this exact challenge—not with thread but with the complexities of supporting 100,000+ restaurants during their
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