UXDX Blog
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How Realife Tech managed the problem of conflicting stakeholder requirements
When building an app for a football club there were competing requirements from stakeholders across marketing, transport, content, tech, and more. By listening to all viewpoints, but returning the focus to the customer Reallife Tech delivered an app that exceeded expectations.
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How Adyen ensure that research gets applied
Research that sits on a shelf is demoralizing and wasteful. Researchers can use insights from education theory to make insights stick and help teams build better, more customer-aligned products.
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How HSBC Design for Security
Ease of use and security can be at odds and friction is the tool that designers can use to balance these competing concerns. See how HSBC add friction to their designs to improve security.
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How to use Secondary Sources to Guide Product Decisions
Secondary sources are a cheap and quick way to enable you to get insights into the experience of customers, their pain points, and their needs.
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How Allegro extract insights from data
Research data will only keep increasing. Learn how Allegro intentionally tackles this growing data to extract insights and ensure that teams are able to capitalize on them.
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How Pie Insurance overcame the challenge of tight research timelines
Timelines are always tight for research but by using existing data, unmoderated tests, and keeping designs low fidelity you can achieve a lot in a short space of time.
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How to measure the impact of design
Quantifying the impact of design is often reactionary, with designers scrambling to justify decisions. By being intentional about your design factors, criteria and metrics you can more accurately assess your performance.
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How Uber Eats experimentation culture led it to expand outside of food delivery
You can't ask customers what they want because you'll end up stuck in a small niche. By understanding your customers and experimenting you can identify real growth opportunities.
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How to grow a Research and Insights Team
It's really easy to hire someone and say that you want to change the mindset of how you make decisions about how to build and what to build. But doing so in practice is of course much more difficult. Daniele shares how to grow research teams effectively.
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Scaling Design at SumUp
How SumUp scaled design to create a cohesive merchant experience that focuses on merchant value, while empowering autonomous teams to launch products.
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Validating the effectiveness of Design
By aligning metrics with your goals and choosing 3-5 actionable metrics you can more accurately assess the performance of your product.
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Improving Website Performance by 11x
Taylor shares how he redesigned the Krogers.com website using the Marko framework and how his design choices led to an 11x improvement in performance.
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How the Craziest UX Ideas became Successful Products
Releasing every 3 weeks gives you more learning opportunities. But building something meaningful in that time is a challenge. So instead of building a product you need to shift to thinking how you can validate assumptions.
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