This week, we feature the importance of aligning on incentives, atomic research, that priceless 'aha' moment for your product, and much more.
Enabling the Team
We Don’t Sell Saddles Here by Stewart Butterfield
An old, but timeless classic: Stewart outlines how he wants his teams to approach solving customer problems.
The fundamental problem is a mismatch in incentives between the different individuals and groups involved in achieving an outcome.
Product Direction
by Ken Norton
Ken discusses the issue of CEO-CPO communication and why it is important that there is mutual respect, safety, and trust.
by Kyle Poyar
Learn the patterns of your best customers, help customers understand their cost/benefit, align comp with usage and more.
Continuous Discovery
by Oleg Ya
To determine the conditions that make the “aha' moment possible, we should start with qualitative methods and then fine-tune our hypotheses with quantitative methods. Here's how.
by Liz Ross and Tomer Sharon
Atomic research offers a single-experience insight into a customer’s experience. Each exists as a point of evidence-based searchable and shareable raw data.
Continuous Design
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)
by Edward Scott
Unpacking large-scale UX Premium research findings for each of the eight search query types most common for e-commerce search UX.
by Vitaly Friedman
We don't wake up hoping to finally identify crosswalks and fire hydrants. Yet every day, we prompt users through hoops to sign up and log in. Let's fix it.
Continuous Delivery
by Yan Cui
The five most important lessons that Yan has learnt from running serverless in production, from observability to optimising Lambda cold start performance.
by Renato Kalman and Johan Wallin
To be able to reason and communicate around Spotify's complex software and catalog, they've introduced a shared language approach.
Workshop attendees to APAC next week will join Product Evangelist & Coach John Cutler in learning how to define their 'North Start Metric'. The North Star Metric is the single metric that captures the core value that the product delivers to customers. It’s a metric that any team can rally behind to create alignment between product, team, business and customer. Today’s most successful companies use OKRs and NSM on top of it to keep teams aligned toward a single goal. Brought to you exclusively by Amplitude, this workshop will guide you through the metrics, frameworks, and tools that are helping today's most successful product teams have greater impact.
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