The Product Model

Cross-Functional #107

This week, we take a deep dive into the pitfalls of a waterfall model posing as agile, how GitHub CoPilot fared in the usability stakes for developers, and why anti-personas may be a blessing in disguise. 

Enabling the Team

Faster and More Predictable by Tim Ottinger

The problem with many software development processes is not the speed of the programmers, but rather the flow of work through the system as a whole.

Watch Out, Waterfall Ahead! The Truth About SAFeby Paweł Huryn
Why do people fall for a waterfall methodology that pretends to be an Agile framework? Pawel examines the pitfalls of playing it SAFe.

Product Direction

Zalando's Platform-Based Business Model and Marketing Strategy by Shikhar Goel
Zalando's mission is to be the first touchpoint of fashion for its market, and its platform-based business model is a critical component of this ambition.

Dealing with Top-Down Projects by Itamar Gilad
When your manager asks you to build a feature and you don't agree with the decision, take a step back and identify the true goal before you push back.

Continuous Discovery

Antipersonas: What, How, Who, and Why?by Sara Ramaswamy
Antipersonas help anticipate how products can be misused in ways that can harm users and the business.


When and Why to Add People to the User Activation Process by Oleg Ya
This post discusses why, when, and how adding people can help to enable “aha moments” and get better activation rates.

Continuous Design

The Value of Inconvenient Design
by Jesse Weaver
Jesse explains the problem friction brings to design value based on examples of IKEA, Facebook and Amazon.


Lessons from creating the UX of a virtual assistant by Mikako Matsunaga
Lessons from creating the UX of a virtual assistant. Indeed follows three key principles with their virtual recruiting assistant.

Continuous Delivery

Rewriting Tests from Cypress to Playwright using GPT3by Gajus Kuizinas
Playright offered speed and reliability improvements but rewriting would be painful. Unless you take advantage of AI.

Research: Quantifying GitHub Copilot’s Impact on Developer Productivity and Happiness
by Eirini Kalliamvakou
Copilot helped developers deliver higher completion rates, faster times, more flow, lower cognitive load and increased happiness.

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