The Product Model

Cross-Functional #109: Leading by example, T-shaped designers, real strategies and Design system ROI

This week, we take a look at how some of the best managers lead by example, a former agile coach is now a soldier, finding your T-shape as a generalist designer and this week is your last chance to sign up for the UXDX EMEA in Dublin next week. 

Enabling the Team

The Best Managers Are Leaders — and Vice Versa by James R. Bailey

Everyone needs both “leading” and “managing” in their work, and the best executives balance the two.

From agile coach to the military officer: breaking stereotypes about leadership in the army by Dmytro Yarmak
The Cynefin framework helped Dmytro to lead in chaos with 150 armed men who are not seated in one place, divided into units and geographically distributed.

Product Direction

Picking a wedge by Lenny Rachitsky
A wedge in business is when you find a niche into the market and then use that to win the market.

Don’t Confuse Strategy with Lofty Goals by Constantinos C. Markides
Aspirations aren’t strategy. Strategy is a set of hard-to-reverse choices and explaining what these choices are and why they were made.

Continuous Discovery

Resilient Customer Archetypes by Gillian Bowan
Atlassian teams rely on a range of customer archetypes to empathize with customers, understand their problems, and design solutions that meet user needs.


Call centers as a source of data by Dana Chisnell
Calls that people make to the call center surface issues that you’ll never hear about in usability testing.

Continuous Design

One Formula To Rule Them All: The ROI Of A Design System by Max Speicher
The ROI formula has two components: What you’ll gain over time from the design system you build and what building and maintaining will cost you.


Finding your T-Shape as a Generalist Designer by Siri Johansson & Casey Cavanagh
In order to make sense of the complex web of design roles, it can be helpful to think of a generalist-specialist spectrum.

Continuous Delivery

Architecture Topologies & Architecture as Enabling Team by Eduardo da Silva
How is team scope architecture approached in the systems that a team owns. The model presented has four basic topologies. 

Identifying micro-frontends in our applications by Luca Mezzalira
DDD brings on the table some key concepts for defining a micro-frontends because it helps our organisation to align the business with the tech side.

Last Chance to sign up for EMEA 2022

A speaker is on the UXDX stage at an EMEA conference in Dublin, Ireland.

We’re just one week away from our first In-Person EMEA conference in 3 years. We have great talks from companies like Atlassian, Allegro, eBay, Manna, Trainline, Roche, Netflix and more. It is definitely one not to be missed. 

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UXDX EMEA | 12-14 Oct 2022
UXDX USA | 16-18 May 2023

UXDX APAC | 14-16 Nov 2023

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