The Product Model

Cross-functional #99

 
This week we look at what if your buyers aren't your users, designing constraints for bad behaviour and the pyramid of unit testing benefits. 
 
 
Enabling the Team
The 5 Dysfunctions of Product Management Teams by Saeed Khan
Saeed discusses 5 product management team dysfunctions: Bad Job Definitions, Un-skilled Product Managers, Poor Processes, Unclear Objectives and Weak Leaders.
Operating Efficiently At Scale by Brian Armstrong
Companies are shifting from growth to efficiency. Coinbase's approach is to create small teams collaborating with APIs under a single threaded leader.
 
 
Product Direction
 
The W Framework for planning involves a back-and-forth between leadership and teams to set Context, Plans, Integration and Buy-in.
While OKRs are different to smart goals they have a lot in common. Jeff shares how they Measurable, Realistic and Specific map to OKRs.
Continuous Discovery
 
Should you focus on your Customers or your Users? For Customers, deliver the minimum to let your sales team tick the box but deliver the best for Users.
User Diary Studies - An Effective Research Method For Evaluating User Behavior Long-term
 
 
Continuous Design
 
If we design for the worst behaviours we'll limit what people can do. Design for the best behaviour and put in processes to catch and punish the bad behaviour.
ATTBW: Assumptions Tend to Be Wrong. Richard highlights how social programs are particularly vulnerable to wishful thinking.
Continuous Delivery
 
Designing inflatable Microservices Architecture by Rameez Kakodker
YAGNI: You aren't going to need it. Microservices solve very large-scale problems that most teams don't have. Start with modular code and split it if needed.
Unit tests have the immediate effect of validating code. But the real benefit is the compounding benefits of fewer regressions and a refactoring safety net.
 
 
We've released the first 10 speakers for our UXDX EMEA 2022 agenda. We've also released our new agenda format:
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Hello Deep Dives: We spend more of the live agenda diving deeper into topics of interest via Forums, Panels and Firesides.
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