AI has made building easier.
But building the right thing is still hard.
Ten articles every week on what is happening across product, research, design and engineering. Curated by Rory Madden to help teams decide what to build.
Explore the editions ↓The archive
The research space is virtually infinite. We could spend all of our research time and effort talking to the wrong people about the wrong topics.
Read edition ↗The biggest risk with research is that it sits on a shelf gathering dust. So naturally researchers are keen to communicate and evangelise their research insights.
Read edition ↗RICE, Kano, Cost of Delay or your home grown ranking method. What is the best way to prioritise different opportunities?
Read edition ↗Every article you read about Opportunity Solution Trees (OST) shows the same thing: a beautifully organised diagram with clear hierarchies, thoughtfully organised opportunities, and neatly arranged solutions. But if you've used OSTs in practice, you know the reality: they get mes
Read edition ↗Should you create a report, a user-journey map, an affinity map or an opportunity solution tree to document your research insights?
Read edition ↗I attended a workshop on interviewing by Bob Moesta a few years back. Instead of just talking theory, Bob did a live interview during the workshop and it was one of the most eye-opening experiences in terms of witnessing how effective someone who is really skilled in interviewing
Read edition ↗‘Teresa Torres' book, Continuous Discovery Habits, is an absolute masterpiece. One of the chapters in the book introduces the interview snapshot; a one-pager template for capturing the most important insights from an interview.
Read edition ↗A small copy-and-paste error caused the articles to go missing in the #220 newsletter, hence we are sending an extra edition for this week with just the articles.
Read edition ↗Is it better to ask if someone likes a coat or how they feel when they wear it? Is it better to ask why someone bought a coat or why didn't they buy a sweater?
Read edition ↗People are really bad at predicting how they will behave in a given situation. The truth is every single decision we make in life is driven by emotion and logic takes a backseat (this might sound crazy but it is true, there's research to back it up).
Read edition ↗Not all research methods are equally suited for continuous research, where the focus is on trying to get high-quality signals as quickly and cheaply as possible.
Read edition ↗Last week, we explored how to help more teams adopt research by making it quick, accessible, and lightweight. But not all research can, or should, fit into a two-hour-per-week window. While traditional organisational structures often centralise all research, from specific product
Read edition ↗Last week, we talked about how we need to stop selling the value of research; we’ve tried it for decades and it is not working. Instead, we need to make research fit into the current ways of working. And that means making research quick and cheap!
Read edition ↗